The AI artist and creative director Infiniteyay believes in magic, or at least in incorporating magical, dreamy characters and landscapes into his AI-generated art of complex worlds. 

In his 2024 collection, “New Realities,” he blurs reality by pairing traditional landscapes, like a neighborhood suburb, with a train whizzing through it and a woman’s profile as the sky. Each of the 299 art pieces is just one example of what he has made his signature style since 2022.

Over the past year, advancements in AI and technology have significantly influenced Infiniteyay's work, pushing the boundaries of his creative processes and artistic direction.

In an interview with NFT platform MakersPlace, Infiniteyay explains his passion for creating worlds where people can have fun losing themselves. He says:

“For my art, I try to develop complex worlds that really pull you in,” explains Infiniteyay. “I’m more interested in creating scenes that feel like something is going on, even if it’s not clear what it is. I like pieces that feel like a glimpse into another world and have a candid, in-the-middle-of-a-situation feel to them.”

Here's what you need to know about the Japan-based American artist and his winding path to AI art.

He uses tools like Stable Diffusion, Midjourney, and DALL-E 2

Infiniteyay told MakersPlace that most of his work was created with a suite of AI tools. Specifically, he named Midjourney, Stable Diffusion, DALL-E 2, Photoshop, and After Effects, adding that he uses upscalers to enhance the resolution and quality. "I also incorporate some of my personal traditional art and photos into my AI art," he said.

As an artist and creative director of over 15 years, Infiniteyay started in traditional art but became interested in AI when he saw how programs like Stable Diffusion and Midjourney could turn written descriptions into highly detailed images. Now, he uses AI daily to create digital artwork with bold colors, layered textures, and surreal elements that mix fantasy with reality.

Infiniteyay's art often plays with contrast: bright and dark colors side by side, sharp details mixed with blurred backgrounds, or scenes that seem to shift between two different realities. A single piece might show a futuristic city at night with glowing neon, but a closer look reveals hidden figures or objects that change the way you see the scene. He uses AI to generate these images, then refines them by tweaking settings and combining different versions until the final piece feels complete.

His latest collection, "We Made It," explores this idea of contrast through a bittersweet lens. As explained in its description, the scenes depict how transformation can evoke both wonder and fear.

Once Infiniteyay found AI technology, the creative director stopped struggling to make time for art

Infiniteyay likes to create eye-popping worlds with his AI art, but this hasn’t always been his story. His whole life journey as an artist began as a Florida native surrounded by suburbs that all looked identical. Over 15 years, he worked in the creative industry, and while there, he was able to build different brands’ visual identities. However, while pouring into other brands, he felt creatively uninspired to dedicate time to his own art until he found AI technology in 2022.

In an interview on Medium, he shared just how deeply the technology shifted his perspective on creating art and how he believes it does the same for many others, too:

“I think one of the more beautiful things about AI is how it allows many who have struggled to create for various reasons the ability to express in so many new ways. I know artists who struggled to create due to a handicap or illness of some kind but now can again. That’s a wildly wonderful thing! For me, this aspect alone has been life changing.”

Infiniteyay uses AI tools like Midjourney and DALL-E 2 to create collections like “New Realities” and his contribution to TIME Magazine’s “TIMEPieces x Deepak Chopra: The Seven Collection.” For the collection, TIME asked artists to reimagine the book cover of Deepak Chopra’s bestselling book, “The Seven Spiritual Laws of Success.” Infiniteyay’s reimagined cover is of a woman enveloped by bubbles of different sizes and colors, representing the woman’s dreams and goals, according to him. He adds in the description that the bubbles are “the divinity within her unfolding and manifesting into the physical universe.”

With collectors coming in anticipation of his upcoming releases, Infiniteyay continues to push the boundaries of AI art.

Infiniteyay was inspired by his time in Asia when creating his NFT collection, exploring new realities

Over the past few years, Infiniteyay and his family have been pursuing a dream of their own — moving through Asia as they found their new home after relocating from the United States. In their travels, Infiniteyay visited five countries that inspired “New Realities.” He drew inspiration from Japan, Thailand, South Korea, China, and Taiwan.

The 2024 collection is full of Asian influences, from cultural references and fashion to words and architecture. But even so, Infiniteyay stays true to his magical realism art style by creating worlds that feel layered upon one another, exploring the realities playing within his artistic creations. Yes, they are reminiscent of Asian countries, but his collage of cut-out models, skies, and lines also makes them feel like they are new worlds you are only just discovering.

In his art, things exist simultaneously, reflecting the multiverse theory where contrasting elements coexist within a cohesive framework.

With “New Realities” specifically, Infiniteyay wanted to put the onus of defining reality back on those taking in the art.

On X, he explained:

“In New Realities, I wanted to explore all of the above and how AI will enable us to really mold our on versions of reality. The collection features people immersed in boundless environments where their dreams, imaginations, and desires manifest around them in wondrous and unexpected ways. It illuminates a diverse range of emotions and perspectives on what this vision of the future could be like.”

He believes in continuing to learn and expand his current AI art style 

At the end of the summer of 2024, Infiniteyay minted his 1-of-1 collection, “More Than Ever,” as his genesis project on the NFT marketplace, SuperRare. According to Infiniteyay, the 8-piece collection builds on everything he learned in the six months of building “New Realities.” 

He also believes that his more traditional career path as a Creative Director in the creative world gave him the tools to continue to push his creativity as an AI artist now. 

“The pieces in this collection for example are made using a very complex process with many steps that I’m not sure I would have developed had I not been creating art and doing design for as long as I have,” explains Infiniteyay to MakersPlace in an interview. “I still use Photoshop extensively to create and mask layers in my pieces. Having a background in drawing and painting has also greatly helped in terms of developing compositions and working with color. There is also a massive curation effort done in my collections. I’ll create many thousands of images and manually sort through them all to find the strongest images to work with as a base. Having experience in curation and editing photos immensely helps with this step.” 

While Infiniteyay continues to build on the tools he uses to create his art, whether pulling from the traditional creative world or the new AI world he is immersing himself in, he also shares that the biggest throughline for his creativity isn’t a computer program, but his sense of mission and purpose. 

He adds: 

“I said it earlier, but I really just hope to inspire people to tap into the magical side of life more. To dream more and think outside of the box. I hope my art can make someone smile, laugh, or be amazed in some way. I just want to bring joy and magic to life, even if just for a moment.” ‍